Sony Professional Solutions Europe is a globally renowned brand known for its technological innovations and high-quality products that have significantly impacted the world for decades. From the iconic Walkman to the PlayStation consoles, Sony has redefined industries and brought groundbreaking experiences into the hands of millions of people. The brand’s continuous efforts in research and development have helped it maintain its leadership position in the global market, providing innovative solutions daily.
Sony initiated a few years back a significant digital transformation with Salesforce, encountering challenges in realising the anticipated outcomes. This prompted Stellaxius’ health-check, which revealed areas for improvement in data stewardship and management, the establishment of a unified source of truth between systems, cross-business unit usage and adoption, governance, and standardisation. Sony had an awareness of existing challenges, but did not know the extent and how to address them to strengthen its B2B operations across diverse business units coming together under the same umbrella.
We conducted over 70 interviews with various stakeholders and thoroughly documented personas and processes. The Stellaxius Assessment and in-depth analysis revealed that unlocking the full potential of efficient and effective business operations required a structured approach and roadmap based on a business-value analysis of the recommendations across the urgency, importance and complexity dimensions.
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Salesforce assessment
Following the Stellaxius health-check to address Sony’s challenges in reducing manual workload and improving standardisation, data quality and accuracy for better decision-making, Stellaxius delivered AS-IS and TO-BE documentation. The project identified improvement opportunities for different processes and generated over 100 recommendations in 12 key areas, addressing the company’s primary pain points.
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