Created in 2013, Unbabel, is a language translation platform that combines artificial intelligence and human expertise to deliver real-time global translations with customization, transparency, and control. The Lisbon- and San Francisco-based company seamlessly integrates with existing apps and platforms, such as Salesforce, Hubspot, and Zendesk, for a disruption-free multilingual customer support experience. Unbabel’s serves hundreds of subscription-based clients such as Microsoft, Facebook, Expedia, Booking.com King, easyJet, Pinterest and Skyscanner and its 300% year-on-year growth demonstrates the success of its innovative approach.
Unbabel struggled to align its marketing and sales operations due to data silos and synchronization issues with its previous marketing automation platform. This lack of a single source of truth made it difficult to accurately track progress and assess the effectiveness of their marketing and sales initiatives. As a result, the company couldn’t optimize its efforts, leading to missed opportunities and subpar results.
By partnering with Salesforce, the company was optimistic that it can expand its business and bring cutting-edge technology rapidly and into an even wider adoption of Salesforce’s products. We provided Unbabel with Salesforce Account Engagement (Pardot) and implementing Salesforce Pardot Engage to unify the sales and marketing teams. We audited Unbabel’s existing processes and made necessary improvements based on industry standards. After that, we developed a plan to integrate Account Engagement and Salesforce Pardot Engage into the current marketing strategy.
Salesforce Account Engagement
Salesforce Pardot Engage
The project achieved four significant benefits that enhanced Unbabel’s overall performance. It created multi-touch attribution reports to understand impactful marketing campaigns, automated the inbound marketing process, eliminated synchronisation errors, and improved the alignment between marketing and sales teams. This resulted in better data quality, improved communication, collaboration, and faster turnaround times for sales contacts.
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