Consumer Goods

Stellaxius optimises Salesforce for Consumer Goods

Driving Retail Execution, Trade Promotion Excellence, and Intelligent Growth Across the CPG Value Chain

The CPG challenge, by numbers

30%

Time field reps spend actually selling

70%

Of their day lost to admin tasks

Why Stellaxius

Consumer Goods brands count on Stellaxius to modernise retail execution (REX), optimise trade promotion spending (TPM), and unlock real-time insights across sales, finance, supply chain, and route-to-market.

How Stellaxius Creates Value for Consumer Goods Companies

Digitising Retail Execution (REX) Through AI‑Driven Efficiency

Consumer Goods field teams spend only 30% of their time selling, with the remaining hours lost to admin tasks. Salesforce Consumer Goods Cloud aims to improve this, and Stellaxius helps companies enable smarter store-visit recommendations, mobile-first field productivity and real-time visibility for leadership.

Maximising ROI With Intelligent Trade Promotion Management (TPM)

Trade promotions are one of the largest investments for CPG companies. Many brands struggle with visibility, reconciliation delays, and difficulty measuring ROI. Stellaxius assesses the processes and tactics implemented, advising on frameworks that enable predictability, performance tracking and optimisation, for smarter planning and forecasting.

Turning High‑Volume Data Into Predictive Commercial Intelligence

CPG organisations generate large volumes of data: execution, promotional, and product performance – but value is only created when data becomes insight. To enable CPG leaders to make strategic decisions that are backed by data, Stellaxius works with clients from Data Strategy to Data Visualisation, assuring that governance is in place.

Strengthening Operational Resilience Across the Value Chain

Salesforce goes a long way, and we specialise in maximising its benefits. Quite often, integrating with other systems is key to delivering end-to-end workflows and consistent visibility for all teams. Stellaxius supports IT teams in integrating Consumer Goods Cloud across merchandising, production, logistics, and ERP systems, creating a connected value chain with greater visibility, collaboration, and efficiency for a more resilient and efficient commercial operation.

Who we are

A Trusted Partner for CPG Leaders

Stellaxius supports end‑to‑end Consumer Goods transformation – from REX optimisation to TPM financial control and AI‑powered commercial intelligence – helping brands boost field productivity, reduce operational friction, improve profitability and commercial forecasting. Our team is familiar with complex environments, multi-region implementation and the balance of understanding the business and diving in technical execution.

Relevant resources for Consumer Goods leaders

Navigating the Salesforce Storm: A CIO’s Guide to Managing Large-Scale Projects

Salesforce implementations often fall short of expectations, not because of the technology itself, but due to strategic misalignment, poor...

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Unlocking Salesforce for Consumer Goods Companies Through Stellaxius Advisory Services

Consumer Goods companies face intense pressure to modernise sales operations. With shrinking margins, demanding retailers, and reps managing more...

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Consumer Goods Highlights from Salesforce Spring ‘26 Release Notes

The Salesforce Spring ’26 release brings one of the most impactful Consumer Goods Cloud updates in recent cycles, from...

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Consumer Goods Cloud: Revolutionising Operations on Salesforce

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Consumer Goods Cloud Offline App: Advantages and Evolution

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How to Boost Sales Reps Productivity with Salesforce Consumer Goods Cloud

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Our team

Consumer Goods leads

These are the people who know CG inside out, from strategy to field.

Daniel Marujo
Managing Partner
André Martins
Senior Business Analyst
Together, we thrive!

Stellaxius Clients