Consumer Goods
Driving Retail Execution, Trade Promotion Excellence, and Intelligent Growth Across the CPG Value Chain
The CPG challenge, by numbers
Consumer Goods brands count on Stellaxius to modernise retail execution (REX), optimise trade promotion spending (TPM), and unlock real-time insights across sales, finance, supply chain, and route-to-market.
Consumer Goods field teams spend only 30% of their time selling, with the remaining hours lost to admin tasks. Salesforce Consumer Goods Cloud aims to improve this, and Stellaxius helps companies enable smarter store-visit recommendations, mobile-first field productivity and real-time visibility for leadership.
Trade promotions are one of the largest investments for CPG companies. Many brands struggle with visibility, reconciliation delays, and difficulty measuring ROI. Stellaxius assesses the processes and tactics implemented, advising on frameworks that enable predictability, performance tracking and optimisation, for smarter planning and forecasting.
CPG organisations generate large volumes of data: execution, promotional, and product performance – but value is only created when data becomes insight. To enable CPG leaders to make strategic decisions that are backed by data, Stellaxius works with clients from Data Strategy to Data Visualisation, assuring that governance is in place.
Salesforce goes a long way, and we specialise in maximising its benefits. Quite often, integrating with other systems is key to delivering end-to-end workflows and consistent visibility for all teams. Stellaxius supports IT teams in integrating Consumer Goods Cloud across merchandising, production, logistics, and ERP systems, creating a connected value chain with greater visibility, collaboration, and efficiency for a more resilient and efficient commercial operation.
Stellaxius supports end‑to‑end Consumer Goods transformation – from REX optimisation to TPM financial control and AI‑powered commercial intelligence – helping brands boost field productivity, reduce operational friction, improve profitability and commercial forecasting. Our team is familiar with complex environments, multi-region implementation and the balance of understanding the business and diving in technical execution.
These are the people who know CG inside out, from strategy to field.