Key Takeaways:
- Understand when email open tracking requires consent
- Learn the difference between marketing consent and tracking consent
- Discover how to collect, manage, and prove consent using Salesforce
What’s Inside?
This guide covers:
- The core principles behind email tracking consent
- Which tracking activities require consent and which may be exempt
- How to collect and manage consent compliantly
- Salesforce Marketing Cloud implementation recommendations
- A step-by-step readiness checklist for marketing teams
What You'll Gain
By downloading, you’ll gain practical insights into:
- Practical insight into how evolving European guidance may affect your email programme
- What steps you should consider across consent management, Salesforce configuration, automation, and reporting
Who Should Read It
- Marketing Leaders
- RevOps Teams
- Marketing Automation Specialists
- Salesforce Marketing Cloud Users and Admins
- Compliance and Data Governance Teams
- DPO
- Data compliance officers
