Why do you need an Integration strategy for AI?
AI is the must have of the moment, but little has been said about the processes necessary for its implementation. To help you understand it, step by step, we have...
Read moreAI is the must have of the moment, but little has been said about the processes necessary for its implementation. To help you understand it, step by step, we have...
Read moreAI is used to personalize content, create better customer experiences, and streamline marketing efforts. In this article, we will explore its role in digital marketing, how it transforms the industry,...
Read moreUsing artificial intelligence (AI) is not something new for many of us. When applied to marketing, AI uses techniques such as machine learning to improve customer experiences by making customised...
Read moreThe most popular tool for digital marketers is currently slipping away after companies like Google and Apple announced they were blocking cookies from their browsers. So, it’s crucial for marketing...
Read moreIf you keep your eyes on the road, you should know by now that with the so tech-driven and fast-paced world we live in, being data-driven can play a very...
Read moreWe're almost closing this year and at the same time planning the next one, right? So, I choose the martech topic for this article and how this kind of technology...
Read moreIt is common to hear that the cost of acquiring a new customer is higher than retaining an existing one. It is also widespread that the Customer Acquisition Cost (CAC)...
Read moreAs someone who has already successfully taken this certification exam, I will tell you all about my experience when studying for it. Expect some tips and a step-by-step approach on...
Read moreYou've probably been hearing about data migration as a buzzword for a while now. But in the meanwhile, you couldn't get to a place where you understand this process deeply,...
Read moreAre you interested in the many data loading tools out there? Then you must surely be familiar with Salesforce Data Loader! I will tell you all about it in this...
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