Meet Falua, a renowned wine-producing company focusing on modern and sustainable agriculture. Since its establishment in 1994, the company has strived to become a benchmark in wine production in the Tejo region. Today, the company boasts a vast portfolio of products distributed worldwide, using responsible agricultural practices and advanced technology not only in production but throughout its entire process, including sales.
Unrecorded sales rep activities and performance data hindered Falua’s ability to optimize their sales process. This required standardizing the process with a common path, a set of well defined sales stages, and discipline, allowing for efficient daily operations through technology tailored to rep needs. Consequently, the urgency on create planning, history, and comprehensive client information for each visit intensified.
Falua boosted sales team efficiency and productivity with Salesforce Consumer Goods Cloud. The solution streamlined rep management by prioritizing planning, maintaining visit history, and centralizing customer data. Stellaxius then optimized the sales visit process through a tailored implementation. Following a sales cycle assessment, they customized Customer Goods Cloud with unique fields and journeys. These features facilitate scheduling visits aligned with pre-defined territory plans and business goals.
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Consumer Goods Cloud
Stellaxius’ standardisation of the sales process and optimisation of the information relevant to the sales activity, unlocked efficiencies for Falua, the wine producer. Their new sales and distribution approach saves time and resources, empowering reps to dedicate more time to building impactful customer relationships. This directly translates to increased customer satisfaction and loyalty, a key differentiator in the competitive wine industry.
Salesforce Consumer Goods Cloud’s adaptability caters for Falua’s dynamic needs. The platform’s customisability ensures its sales processes can evolve alongside the market and its unique requirements, guaranteeing long-term value.
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