Ready for Marketing 5.0? Here’s How Salesforce Can Guide You
Marketing 5.0 is the new era for marketing, based on the theory by Philip Kotler — who is considered to...
Account-Based Marketing (ABM): What for and How to?
If you, just like me, were used to focusing all your marketing efforts on inbound strategies, this article is completely...
Marketing Cloud VS Pardot: How to choose the right tool
When it comes to engaging your customers, choosing the perfect tool for it may seem always like a difficult task....
Martech: how Salesforce tools improve your results
We're almost closing this year and at the same time planning the next one, right? So, I choose the martech...
Winter’22 Release updates in marketing
Are you a marketer using Salesforce to strike incredible marketing campaigns? You might already hear about the Winter’22 release but...
The CRM battlefield: Salesforce, an almost 25-year throne
CRM surely is an ever-growing market. Learn the rules of the CRM game, get to know the major players and...
