Marketing Automation

Technology is constantly evolving, and we marketers need to evolve with it. From startups popping up to established companies testing new waters and creating entirely new product categories — there's...

If you, just like me, were used to focusing all your marketing efforts on inbound strategies, this article is completely done for you. But let's take it easy! This doesn't...

As you may know from our Summer'22 Release about marketing and commerce article, Pardot, one of Salesforce's marketing automation tools, was formerly renamed Marketing Cloud Account Engagement. This change simplifies...

Using artificial intelligence (AI) is not something new for many of us. When applied to marketing, AI uses techniques such as machine learning to improve customer experiences by making customised...

When it comes to engaging your customers, choosing the perfect tool for it may seem always like a difficult task. From what options we have in the market to the...

The most popular tool for digital marketers is currently slipping away after companies like Google and Apple announced they were blocking cookies from their browsers. So, it’s crucial for marketing...

We're almost closing this year and at the same time planning the next one, right? So, I choose the martech topic for this article and how this kind of technology...

Salesforce offers a wide range of products to meet the most varied needs within the universe of marketing automation and marketing planning. The Social Studio is one of these products....

Are you thinking about investing in a marketing automation tool? Bet on Salesforce and opt for implementing Salesforce Pardot with Stellaxius!

To prepare for marketing automation you have to work on many things! Here's a list of the 10 things you must consider before betting on MA!