Marketing

Chances also are you’ve encountered these famous marketing automation platforms: Salesforce Marketing Cloud Account Engagement (previously Pardot) and HubSpot Marketing Hub. Both platforms specialise in targeting B2B companies, and your...

Analyzing current marketing trends is essential for companies to stay competitive, identify opportunities for innovation, optimize their marketing strategies, manage risks, understand consumers, and ultimately, maximize their success in a...

AI is used to personalize content, create better customer experiences, and streamline marketing efforts. In this article, we will explore its role in digital marketing, how it transforms the industry,...

Technology is constantly evolving, and we marketers need to evolve with it. From startups popping up to established companies testing new waters and creating entirely new product categories — there's...

If you are thinking about getting Pardot Specialist Certified in the 20's, this article sums up all the exam info and gives you the smart tips you need by someone...

If you're looking for the Dreamforce 22 updates related to marketing, you're in the right place to be. This article summarises all the innovative news that Salesforce is bringing into...

If you, just like me, were used to focusing all your marketing efforts on inbound strategies, this article is completely done for you. But let's take it easy! This doesn't...

As you may know from our Summer'22 Release about marketing and commerce article, Pardot, one of Salesforce's marketing automation tools, was formerly renamed Marketing Cloud Account Engagement. This change simplifies...

Using artificial intelligence (AI) is not something new for many of us. When applied to marketing, AI uses techniques such as machine learning to improve customer experiences by making customised...

Another Salesforce Summer'22 Release is approaching, and we couldn't be more expecting the updates it brings! We already know a lot, so we're sharing what's updated regarding marketing and commerce....