Analytics & AI

What is Tableau? Born out of a Stanford computer science project in 2003, Tableau emerged from a vision to revolutionize data analysis. Its founders sought to break down barriers by...

AI is the must have of the moment, but little has been said about the processes necessary for its implementation. To help you understand it, step by step, we have...

AI is used to personalize content, create better customer experiences, and streamline marketing efforts. In this article, we will explore its role in digital marketing, how it transforms the industry,...

Using artificial intelligence (AI) is not something new for many of us. When applied to marketing, AI uses techniques such as machine learning to improve customer experiences by making customised...

The most popular tool for digital marketers is currently slipping away after companies like Google and Apple announced they were blocking cookies from their browsers. So, it’s crucial for marketing...

If you keep your eyes on the road, you should know by now that with the so tech-driven and fast-paced world we live in, being data-driven can play a very...

We're almost closing this year and at the same time planning the next one, right? So, I choose the martech topic for this article and how this kind of technology...

It is common to hear that the cost of acquiring a new customer is higher than retaining an existing one. It is also widespread that the Customer Acquisition Cost (CAC)...

As someone who has already successfully taken this certification exam, I will tell you all about my experience when studying for it. Expect some tips and a step-by-step approach on...