Analytics & AI

What is Data Cloud? Data Cloud is an open platform that allows you to integrate, harmonise and unify data from diverse sources by leveraging a wide library of connectors that...

RAG, or retrieval-augmented generation, is a hot topic when we talk about AI. Why? As we know, large language models (LLMs) are prone to generate information that sounds plausible but...

At our Knowledge Center blog, we have previously discussed the need for careful planning and preparation when Integrating AI into a business to ensure a smooth and successful implementation. Before...

Business intelligence (BI) is a term that dates back to the 1860s when a banker needed to gain actionable insights and advance over the competition. Since then, many companies have...

If you don't already know, the era of third-party data was about to be gone, but Google had another change of mind. It turns out that Google has decided to...

AI-driven Marketing is one of the top Marketing Trends to watch out for in 2024 and that includes AI-driven chatbots that are transforming customer engagements by delivering tailored experiences and...

The Power of Data In today's world, data can be considered as the new currency. Every customer touchpoint, marketing campaign and operational process generates data that can be used to...

In today's fast-paced business landscape, the integration of AI has evolved from a mere buzzword to a critical strategic imperative for companies across industries. From driving operational efficiency and data-driven...

The "Fragmented Customer" Organizations are awash in customer data. Customer data sources are numerous and ever-growing, from website interactions and social media activity to purchase history and loyalty program information....

Marketing 5.0 is the new era for marketing, based on the theory by Philip Kotler — who is considered to be the most excellent expert in Marketing with an incredible...