Data Analysis

Business intelligence (BI) is a term that dates back to the 1860s when a banker needed to gain actionable insights and advance over the competition. Since then, many companies have...

Marketing 5.0 is the new era for marketing, based on the theory by Philip Kotler — who is considered to be the most excellent expert in Marketing with an incredible...

The most popular tool for digital marketers is currently slipping away after companies like Google and Apple announced they were blocking cookies from their browsers. So, it’s crucial for marketing...

If you keep your eyes on the road, you should know by now that with the so tech-driven and fast-paced world we live in, being data-driven can play a very...

It is common to hear that the cost of acquiring a new customer is higher than retaining an existing one. It is also widespread that the Customer Acquisition Cost (CAC)...

You've probably been hearing about data migration as a buzzword for a while now. But in the meanwhile, you couldn't get to a place where you understand this process deeply,...

Are you interested in the many data loading tools out there? Then you must surely be familiar with Salesforce Data Loader! I will tell you all about it in this...