Analytics & AI

In today's fast-paced business landscape, the integration of AI has evolved from a mere buzzword to a critical strategic imperative for companies across industries. From driving operational efficiency and data-driven...

The "Fragmented Customer" Organizations are awash in customer data. Customer data sources are numerous and ever-growing, from website interactions and social media activity to purchase history and loyalty program information....

Marketing 5.0 is the new era for marketing, based on the theory by Philip Kotler — who is considered to be the most excellent expert in Marketing with an incredible...

What is Tableau? Born out of a Stanford computer science project in 2003, Tableau emerged from a vision to revolutionize data analysis. Its founders sought to break down barriers by...

AI is the must have of the moment, but little has been said about the processes necessary for its implementation. To help you understand it, step by step, we have...

AI is used to personalize content, create better customer experiences, and streamline marketing efforts. In this article, we will explore its role in digital marketing, how it transforms the industry,...

Using artificial intelligence (AI) is not something new for many of us. When applied to marketing, AI uses techniques such as machine learning to improve customer experiences by making customised...

The most popular tool for digital marketers is currently slipping away after companies like Google and Apple announced they were blocking cookies from their browsers. So, it’s crucial for marketing...

If you keep your eyes on the road, you should know by now that with the so tech-driven and fast-paced world we live in, being data-driven can play a very...