Customer Loyalty & Retention: how to build profitable customers
It is common to hear that the cost of acquiring a new customer is higher than retaining an existing one. It is also widespread that the Customer Acquisition Cost (CAC)...
Read more
Analytics & AI
In this category, you may find content on Analytics, the tool to drive intelligent business decisions. Posts on this category aim at approaching how Analytics allows for tailoring data to your company.
How to succeed in Tableau CRM & Einstein Discovery Certification Exam
As someone who has already successfully taken this certification exam, I will tell you all about my experience when studying for it. Expect some tips and a step-by-step approach on...
Read more
Data Migration 101: Plan, Strategy & Practices
You've probably been hearing about data migration as a buzzword for a while now. But in the meanwhile, you couldn't get to a place where you understand this process deeply,...
Read more
Data Loader Is Not The New Kid On The Block, But Still Is The Cool One!
Are you interested in the many data loading tools out there? Then you must surely be familiar with Salesforce Data Loader! I will tell you all about it in this...
Read more
Einstein High Velocity Sales: The Future of Sales Cloud
Learn how Einstein High Velocity Sales allows your sales team to respond to customers' demands smarter and faster. It empowers digital sales and helps reps focus on the best leads!
Read more
A sneak peek into Salesforce Einstein
Find out what artificial intelligence really is with Salesforce Einstein.
Read more
How can Einstein power up your Sales Cloud
Discover how Einstein functionalities can power up your Sales Cloud.
Read more