Analytics & AI

We're almost closing this year and at the same time planning the next one, right? So, I choose the martech topic for this article and how this kind of technology...

It is common to hear that the cost of acquiring a new customer is higher than retaining an existing one. It is also widespread that the Customer Acquisition Cost (CAC)...

As someone who has already successfully taken this certification exam, I will tell you all about my experience when studying for it. Expect some tips and a step-by-step approach on...

You've probably been hearing about data migration as a buzzword for a while now. But in the meanwhile, you couldn't get to a place where you understand this process deeply,...

Are you interested in the many data loading tools out there? Then you must surely be familiar with Salesforce Data Loader! I will tell you all about it in this...

Learn how Einstein High Velocity Sales allows your sales team to respond to customers' demands smarter and faster. It empowers digital sales and helps reps focus on the best leads!

Find out what artificial intelligence really is with Salesforce Einstein.

Discover how Einstein functionalities can power up your Sales Cloud.