Marketing

As businesses continue to evolve in how they connect with customers, Salesforce’s Spring '25 Release brings a host of powerful updates that enhance the functionality and efficiency of Marketing Cloud...

Personalization is an essential strategy for businesses to engage their audience effectively, and Salesforce's Marketing Cloud Account Engagement (Pardot) platform offers powerful personalization capabilities to tailor campaigns and drive success....

Marketing 5.0 is the new era for marketing, based on the theory by Philip Kotler — who is considered to be the most excellent expert in Marketing with an incredible...

As you may already know, the digital marketing landscape is undergoing significant changes due to major browsers such as Google and Apple phasing out third-party cookies. While it faces many...

Chances also are you’ve encountered these famous marketing automation platforms: Salesforce Marketing Cloud Account Engagement (previously Pardot) and HubSpot Marketing Hub. Both platforms specialise in targeting B2B companies, and your...

Analyzing current marketing trends is essential for companies to stay competitive, identify opportunities for innovation, optimize their marketing strategies, manage risks, understand consumers, and ultimately, maximize their success in a...

AI is used to personalize content, create better customer experiences, and streamline marketing efforts. In this article, we will explore its role in digital marketing, how it transforms the industry,...

Technology is constantly evolving, and we marketers need to evolve with it. From startups popping up to established companies testing new waters and creating entirely new product categories — there's...

If you are thinking about getting Pardot Specialist Certified in the 20's, this article sums up all the exam info and gives you the smart tips you need by someone...

If you're looking for the Dreamforce 22 updates related to marketing, you're in the right place to be. This article summarises all the innovative news that Salesforce is bringing into...