Marketing

If you, just like me, were used to focusing all your marketing efforts on inbound strategies, this article is completely done for you. But let's take it easy! This doesn't...

As you may know from our Summer'22 Release about marketing and commerce article, Pardot, one of Salesforce's marketing automation tools, was formerly renamed Marketing Cloud Account Engagement. This change simplifies...

Using artificial intelligence (AI) is not something new for many of us. When applied to marketing, AI uses techniques such as machine learning to improve customer experiences by making customised...

Another Salesforce Summer'22 Release is approaching, and we couldn't be more expecting the updates it brings! We already know a lot, so we're sharing what's updated regarding marketing and commerce....

When it comes to engaging your customers, choosing the perfect tool for it may seem always like a difficult task. From what options we have in the market to the...

You know that Salesforce is a constantly evolving platform and that’s why we need to keep up with all the updates as soon as they come out! The Spring’22 Release...

The most popular tool for digital marketers is currently slipping away after companies like Google and Apple announced they were blocking cookies from their browsers. So, it’s crucial for marketing...

We're almost closing this year and at the same time planning the next one, right? So, I choose the martech topic for this article and how this kind of technology...

Are you a marketer using Salesforce to strike incredible marketing campaigns? You might already hear about the Winter’22 release but we summarized the main topics for you in this article....

Salesforce offers a wide range of products to meet the most varied needs within the universe of marketing automation and marketing planning. The Social Studio is one of these products....