Implementing Pardot with Stellaxius!

Hello Knowledge Hunter! I am glad to see you on this post. To have you here, probably means that by now, you are already thinking about implementing Pardot, right? So, why not risking that one shot with the best implementation partner by your side? Relying on Stellaxius for your Pardot transformation will only be beneficial! Let me tell you why! In this article, I will:

• Introduce you to our team of marketing experts, just like you! Except that, ours have a slight (enormous) bias for Pardot!
• Present you Stellaxius way of life and Pardot project approach!
• And, tell you why implementing Pardot with us will make you a skilled Pardot user!

Who we are?

We are a team of consultants, fond of technology, and most passionate about Salesforce, in its multiple clouds and services, from Sales to Service, from CPQ to Marketing, you name it! Thus, this A-Team counts only with the best Salesforce consultants in the market, the ones crazy enough to love it and to dedicate their days to improving people’s lives and businesses with it!
As for Stellaxius’ marketing teams, we are no exception. Let us introduce ourselves. We are certainly digital lovers, with an obsession for marketing which others don’t always get. Do you relate? Well, what’s our big deal, then? Automation, automation, automation! We, Stellaxius marketers, couldn’t make it without our beloved marketing automation platform, Pardot, making life easier for us!

So, when implementing Pardot, here’s who you’ll have by your side:

• More than a hand of outstanding Salesforce Certified Pardot Specialists – we count with more than 5 of them;
• A couple of state-of-the-are Salesforce Certified Pardot Consultants;
• A Certified User Interface and User Experience Designer who is worth a thousand;
• And, a whole bunch of professionals with vast experience and knowledge on digital marketing transformations fueled by Pardot Implementation and Support!
• Plus, as someone with inside information on this spectacular team, I can only reinforce how human they are. More than hours, they will give you their partnership, more than selling a product they will boost your work with a holistic marketing approach, and most importantly, they won’t ever abandon the nest without the necessary Pardot help for you to fly by yourself.

How do we do it?

Discovery process

For a starter, our marketers start their discovery process!

Get to know you:
Let’s get to know you! We want to truly understand your vision, needs, pain points, and the biggest opportunities you have ahead! So, just as suggested in the golden circle, we firstly start with the “why”. Why are you looking for marketing transformation boosted by Salesforce solutions? Tells us about your purpose, vision, and goals!

Understand your business context:
After finding where you want to go, we focus on where you are at! Let us discover where we are starting from. For that, we will gather and clarify requirements received from multiple channels. Our Pardot certified consultants will map your current digital process and learn about your methodologies to identify gaps. In the end, we will have a blueprint to guide us throughout your digital marketing process.

Solution Path:

After conducting our business analysis, we design, develop, and implement Pardot in your business.

At Stellaxius we use Agile, the approach to software development that inputs flexibility and continuous evolution of the project requirements. So, as the project develops, your Pardot solution may be enhanced according to your feedback and adapted to improve results. Besides, our marketers are great Agile coaches, making sure your marketing transformation is cross-functional and cross-roles. Behind the marketing team with which you will be in touch the most, all other key players of your business will be aligned and in synergy during this project!

If you are still wondering why we are such fans of Agile, here you go! Agile allows to:

• the best focus on your business;
• reduce unnecessary bureaucracy;
• decrease your investment’s risk;
• respond faster to change.

Final Destination:

Well, any good marketer knows that a project isn’t over until it’s over! And it is only over when the client knows about its tool as much as the consultant! So, among our many initiatives to assure you learn as much as possible, we stand by your side and provide you all the assets you need, from guidebooks to webinars, to office hours, to meetings to discuss new Pardot features, among so many others!

Arrive Safe and Sound:
The final destination of our projects goes beyond “getting the job done”. So, we consider that Pardot is only ready for use and the project is only successfully completed when it:

• finishes on time;
• within budget;
• reaches the desired destination.

Fly the nest with Pardot training:
Change management is key to assure the solution is delivered beyond your expectations and gets successfully adopted. So, rely on our Pardot certified marketers to coach, train, and support you! From marketer to marketer, we will apply collaboration techniques and provide resources to ensure you are the ones driving the change, as we remain as invisible as possible. Our mission is for you to become as autonomous and independent as possible when it comes to use and manage Pardot.

We’ll keep an eye on you…
When Pardot implementation is done correctly, it brings great power to a marketing team. And, with great power comes great responsibility. So, we will not leave you on duty all by yourself. Assuring the expected results and track benefits realization is fundamental. So, we put processes and marketing tools in place to define, measure, and monitor your KPIs! If needed, we can always make adjustments to your Pardot!

I hope this article has made up your mind and you are now considering implementing Pardot with us! We will be here for you whenever you make that call! Until then, subscribe to Stellaxius Knowledge Center and do not miss the news on Salesforce! 🙂