What is the Social Studio?

Salesforce offers a wide range of products to meet the most varied needs within the universe of marketing automation and marketing planning. The Social Studio is one of these products. Despite being often presented as a feature within Marketing Cloud, this solution is actually a platform on its own that can be purchased separately. Thus, allowing to adapt the salesforce offer to the various scenarios presented by customers.

Check the video below a quick overview into the basics of Social Studio:

So, if you’re ready to learn more about the Social Studio from Salesforce stick with us for a bit longer. Here’s the table of contents for this article:

1. What does the Social Studio do?
2. But, how can Social Studio help me?
3. The 4 big features of Social Studio
   1. Listening
   2. Engaging
   3. Publishing
   4. Monitoring

What does the Social Studio do?

No matter the social channels you’re using, the social studio is able to help you with Facebook, Twitter, Linkedin, Instagram, Youtube and so on. And you might ask, why is it so important for me to manage these digital channels? Social media management tasks are constantly growing and changing. They’re following the technological and digital evolution of social channels.

You should never forget also that more than 59% of people worldwide are using social media daily. The present and future consumer generations are spending more than two hours and a half on social media every day. So if you need a tool that answers an upscaling network of people, with a lot of possible interactions with your content in divergent platforms – Social Studio is the social media marketing solution you’re looking for.

But, how can social studio help me?

You asked it right. It can help and a lot! The Social Studio helps you overcome any challenge or demand with your social media presence. Using this solution, you can plan and schedule your marketing content effectively, communicating across all teams at the right time to get your post done!

And it gets better when it takes to answer your customers and prospects. This solution allows you to communicate directly to your followers, also letting you analyse your content performance and integrating improvements right away.

The 4 big features of Social Studio

This powerful social media marketing solution acts on 4 important pain points of your operations.

1. Listening

Social Studio lets you analyse conversations anywhere. Get to know what your fans, followers or prospects are saying about your brand or simply how the industry is going today. Rely on accurate insights about the market and your campaigns with reporting tied to your social channels, right from your desktop or smartphone.

Using this solution allows you to understand the changing needs of your customers while reacting fastly to their concerns and monitor the brand sentiment with machine-learning analysis. You can search for any topic or competitor so you can keep your dashboards customized for your specific analytical tasks.

2. Engaging

There are no social media if you only post – you need to interact, respond and manage your community with relevant content and helpful support.

With Social Studio you can manage engagement at a large scale – review all the interactions in your social channels within one place and securely manage access and roles in your team to support any response. Also, due to machine learning assets included in this solution, you can monitor brand sentiment while prioritizing posts and interactions to answer first – you can then set the right team member to answer the query your customer did.

By integrating with the other Salesforce products, you can get a single view of each customer, knowing exactly which communication piece they received and how they are interacting with it.

3. Publishing

You might have a lot of communication channels to manage, isn’t it? Social Studio lets you create, approve, schedule and post your content for multiple social networks and accounts.

Manage the way you produce your content across your team, creating workspaces and accesses based on their specific roles. You’re able to collaborate directly with this content from your desktop or the mobile app. Also, get to improve your content performance with real-time reporting. Or you can even boost your best posts to reach new customers and markets.

4. Monitoring

You need to monitor the performance of your content marketing strategy. With the Salesforce Command Center for Social Studio, you can gather diverse sources of data into one single place and check your performance in real-time.

You get to track your customer’s interactions, brand health and results. The displayed insights can be based on region, post popularity or other criteria you need. And as you get a comprehensive view of your customers, you get to answer individually and effectively to their needs. The Command Center experience is totally customizable.

Now that you know a bit more about what Social Studio can do for you, get to know Stellaxius – the top-class partner for a Salesforce marketing implementation.