Top Salesforce Spring ’25 Features for Marketing Cloud Engagement

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A Better Way to Test Mobile Push Messages

One of the standout features in this release is the ability to test and preview push notifications, in-app messages, and inbox messages directly on a physical device before they are sent out.

For years, one of the major challenges with mobile messaging in Marketing Cloud was the inability to fully validate how a message would render and behave in real-world scenarios. Marketing teams had to rely on assumptions or screenshots generated from the builder, which didn’t always reflect the final experience on different devices.

With this new capability, marketers can now:

• Push test versions of their messages to a device
• Verify how they look and feel in the app’s environment
• Ensure all dynamic content (including personalisation strings and conditional logic) renders correctly

This is a major win for anyone focused on mobile engagement, significantly reducing the risk of sending out flawed messages and enhancing the end-user experience.

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Custom Domains for SMS Link Shortening

Brand consistency and trust are critical, especially in mobile marketing, where every interaction counts. Until now, MobileConnect users had to rely on third-party services like Bitly for link shortening, resulting in URLs that lacked a clear connection to the brand and often raised trust concerns with recipients.

Spring ’25 introduces the ability to use custom domains for SMS link shortening in MobileConnect.

• Brand your shortened URLs to reflect your company’s identity
• Increase customer trust, engagement, and click-through rates
• Ensure a seamless extension of your digital brand into the mobile space

This feature is especially valuable for industries like financial services, healthcare, and retail, where link trust can make or break a campaign’s performance.

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Enhanced AWS S3 File Transfer Destinations

As organizations grow globally and adopt multi-cloud or hybrid data strategies, the need for more flexible and localized data transfer options becomes increasingly important.

Salesforce recognized this demand and, in Spring ’25, expanded the range of available AWS S3 file transfer destinations. New regions now include:

• Asia Pacific
• Canada
• Europe
• Israel & the Middle East
• AWS GovCloud (US)

This enhancement allows marketers and data engineers to manage file imports and exports with greater geographic control—a critical consideration for companies dealing with regional data residency laws or performance bottlenecks due to distant data centers.

If your Marketing Cloud instance operates globally or you are under strict compliance regulations, this update is a game-changer.

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Visualise Your Data Storage with the New Dashboard

Managing storage in Marketing Cloud has traditionally required a combination of exports, reports, and manual calculations. That changes with the introduction of the new Data Extension Storage Dashboard in the Spring ’25 release.

This feature provides an on-screen visualization of how your Marketing Cloud data storage is being used—by data extension, size, and row count—all without leaving the platform or exporting to Excel.

• Identify overgrown data extensions
• Manage cleanup tasks efficiently
• Ensure compliance with storage limits

You can access this new feature by navigating to:
Setup → Data Management → Data Extension Storage

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Self-Provisioning for SAP and Private Domain Configuration

One of the most practical upgrades in Spring ’25 is the ability for customer administrators to self-configure Sender Authentication Packages (SAPs) and private sending domains through the Marketing Cloud Setup UI.

Previously, setting up an SAP or configuring branded domains required coordination with Salesforce Professional Services or Support—a process that could take days or even weeks.

Now, this entire workflow can be completed directly within the Setup interface, giving administrators full control over configuring their authenticated sending domains.

• Speeds up new domain provisioning
• Reduces project delays
• Simplifies branding and authentication management

As of Spring ’25, this feature is available across all Marketing Cloud Engagement editions, with support for Hyperforce environments expected in future releases.

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Wrapping Up: What This Means for Marketers

The Spring ’25 release of Salesforce Marketing Cloud Engagement is a pivotal one. It’s laser-focused on empowering marketers to work more autonomously and efficiently—with less reliance on external teams or support tickets.

From mobile push validation and custom SMS domains to enhanced storage insights and self-service domain provisioning, each feature helps marketers scale their operations with greater confidence.

At its core, this release is about reducing friction:

• Friction in testing
• Friction in setup
• Friction in data governance
• Friction in global operations

Marketers can now move faster while maintaining control, accuracy, and compliance across every stage of their campaign workflow.

If you haven’t started testing these features in your sandbox or production environment, now is the time. Not only do they offer technical improvements, but they also bring a measurable impact to your campaign performance, brand equity, and operational efficiency.

As Salesforce Partners, we specialise in helping businesses maximise the potential of Marketing Cloud Engagement. Whether you need implementation support, strategy development, or troubleshooting assistance, our team is here to guide you. Get in touch to learn how we can elevate your Salesforce experience!