Salesforce Summer’22 Release: Marketing & Commerce

Another Salesforce Summer’22 Release is approaching, and we couldn’t be more expecting the updates it brings! We already know a lot, so we’re sharing what’s updated regarding marketing and commerce. You may already know that some of the Marketing Cloud modules now have a different name, being rebranded.

First, we will explain the new product names to you so you feel familiar with them and better understand the upgrades each one has in the Salesforce Summer’22 Release. So, Marketing Cloud has the following new product names:

• Messaging & Journeys are now Marketing Cloud Engagement
• Interaction Studio is now Marketing Cloud Personalization
• Datorama is now Marketing Cloud Intelligence
• Salesforce CDP is now Marketing Cloud Customer Data Platform
• Advertising Studio is now Marketing Cloud Advertising
• Pardot is now Marketing Cloud Account Engagement

So, now that you’re into the new product names, let’s dive into the table of contents for this article:

1. Database Exports
2. Related Profile Attributes
3. Completion Action Enhancements
4. Triggered Campaign Messages
5. Marketing Cloud Intelligence Connectors for commerce

1. Database Exports

You can now easily export your cleansed and harmonised marketing data into your database of choice, using the Marketing Cloud Intelligence product.

Firstly, with Snowflake and PostgreSQL, you can unlock value in your enterprise analysis, generating an audit-proof system of all data. This functionality will make it easier to integrate marketing data into that analysis.

2. Related Profile Attributes

Now, you can activate loyalty, transactions, engagement attributes and more from Customer Data Platform, formerly Salesforce CDP, using Related Profile Attributes.

For instance, it’s now possible to send information about the customer profile to marketing platforms like Marketing Cloud Engagement to enhance personalised communications.

3. Completion Action Enhancements

In the formerly Pardot, now Account Engagement, there are some enhancements in the Completion Action feature. You can now apply completion actions to subsets of prospects who meet conditions you set. It’s now easy to implement conditional logic within completion action automations.

To clarify, it allows you to improve your personalisation on emails, forms and other marketing assets by sending follow-up actions if the prospect meets the criteria you specify.

4. Triggered Campaign Messages

You can now answer in real time to critical events like cart abandonment!

Firstly, Get to drive revenue through product updates with catalog triggers for price reductions or restocked items. Also, using behavioral triggers, you can reengage with customers on a specific channel in real-time, assuring the communication is sent at the right time, according to the actions the customer takes on your shop.

5. Marketing Cloud Intelligence Connectors for commerce

Get to use prebuilt data models to optimise sales, orders and product results faster, by harmonising disparate data across marketing and commerce. You can now easily analyse marketing ROI and ecommerce sales data with AI-powered insights and flexible dashboarding.

That is to say, you will design smarter customer journeys that will drive more impactful moments for your customers.

In short, you now know a bit more about marketing and commerce updates within the Salesforce Summer’22 Release. If you’re looking to go further and learn more, we also gathered information about sales, analytics and platform development. Feel free to ask us anything and don’t forget to subscribe to our Knowledge Center!