Consumer Goods Cloud: Revolutionizing Retail Operations on Salesforce

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1. What are Consumer Goods?

If you’re unfamiliar with the term, consumer goods are products primarily designed for personal use, catering to our needs in most cases. We can also purchase consumer goods for our pets and animals, such as pet food or hygiene products. They are, essentially, ready to buy and accessible to consumers, designed to be effortlessly obtained and used.

Some of the most usual categories are:

If you’re in this field, you already know that the consumer goods industry is a relentless competitive battlefield driven by the fundamental principles of supply and demand. The sector, encompassing vital necessities such as food and clothing, reigns supreme, as the demand for such products is an eternal reality.

Some of the most competitive companies are:

• Nestlé
• ABInBev
• Unilever
• Pepsico
• Diageo
• L’oréal

One essential tool that has proven indispensable in this industry is the Salesforce Consumer Goods Cloud. Not only does it offer a comprehensive suite of features designed specifically for the unique sector challenges, but it will also make your company stay ahead of the competition with on-time features.

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2. What is the Consumer Goods Cloud, and how can it help my company?

In short, the Consumer Goods Cloud is built on Salesforce to help retailers and brands manage their retail stores and operations to increase sales and revenue by leveraging data-driven insights and streamlining processes. It facilitates store visits at the right time and time management with improved visit planning and execution. It is directed towards the primary consumer goods industry, which are the ones that bring the most sales in revenue in this sector.

In today’s highly competitive industry, there is an increasing demand for a solution that can provide an unparalleled buying experience, distinguishing it from other sectors. One recurring area of opportunity is the inefficiencies of delivery and route visits. Salesforce Consumer Goods Cloud fulfils this requirement by enabling retail managers to craft customized customer experiences by seamlessly integrating digital and physical platforms while maintaining complete control over their databases and optimizing route planning.

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3. Benefits of the Salesforce Consumer Goods Cloud

Source: Consumer Goods Cloud: what is it and why is it one of the hottest clouds in the Salesforce ecosystem Webinar

“Consumer Goods Cloud is part of the Salesforce Customer 360 Platform for all segments of consumer goods, including food and beverage, personal care, health and beauty, and more. It enables brands to modernize the route to market by providing a seamless, intelligent B2B CRM platform that allows brands to align with channel partners more effectively on one platform.” – Source Salesforce

According to statistical data, most retail sales still occur through physical stores rather than online purchases. There are strategies that retail businesses need to prioritize, including effective in-store placement, efficient store management, and strategic promotion of goods. And to do this, companies require appropriate technology and access to relevant data.

With the introduction of Salesforce Consumer Goods Cloud, Store Management Services has been transformed. This innovative solution empowers brands to cultivate enduring connections with their customers.

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4. Features of Salesforce Consumer Goods Cloud

• Create visits and drive greater efficiency

  • You can define visit tasks and associate metrics to be captured for each task
  • Create templates for common and repeatable tasks
  • Create visits for your stores with the templates

• Create plans to optimize routes

  • You can design and deploy territories with Territory Planning
  • Live track teams so you can mobilize them if needed

• Use Einstein for Consumer Goods

  • Uncover the best opportunities with Tableau CRM
  • Get Einstein Visit Recommendations
  • Ensure audit accuracy and productivity during visits with Einstein Vision

• Track in real time

  • Track transactions, profits and revenue in real time
  • Define your own custom, time-phased metrics for customer agreements

• On field guidance

  • Give your field reps guidance with customizable templates to tailor visits based on customer needs, repetitive tasks and surveys and reroute them
  • Prioritize deliveries based on business needs
  • Give drivers full access to order information

• Capture orders

  • Easily find products by scanning and collect product orders onsite

• MuleSoft Integration

  • Gain visibility into your portfolio of account with MuleSoft, helping brands connect their front office to back office
  • Integrate legacy systems with new ones to accelerate growth

Source: Salesforce

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5. Why Customer Goods Cloud is the one for you

Let’s be honest. As a customer goods business, you will want to save time, especially with the rising competition. In other words, you must be efficient when planning weeks and route assignments.

Consumer Goods Cloud proves to be an exceptional solution in addressing this challenge by enabling intelligent route planning and execution. By leveraging this platform, visits to territories can be streamlined based on logical factors such as store location, product groupings, priority, and the availability of representatives. As a result, the productivity of sales representatives is significantly enhanced as travel time is minimized, allowing them to focus more on generating sales. Which is… the ultimate goal!

During on-field visits, you must ensure you get ahold of time as productively as possible. That is to say, with Consumer Goods Cloud planning, you will have a strategic view and ensure that tasks are conducted before visiting the store, making time management more accessible and practical.

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6. How can Stellaxius revolutionize your Consumer Goods business?

If you’re a business in the consumer goods industry, you might have great opportunities here to improve efficiency and customer connections, maximize marketing effectiveness, drive profitability, optimize trade operations, deliver commercial excellence, and work more efficiently.

We know that choosing the right CRM for your company is not an easy chore. At Stellaxius, we’ll analyze your business to assess the best way to help you with your digital transformation, making you a part of the process in every iteration.

With our profound understanding of the industry and products and a team of dedicated and certified professionals with over 14 years of experience in the Salesforce ecosystem, we assure you of a higher return on investment and an accelerated path to achieving profitability.

Feel free to contact us for further information about Customer Goods Cloud and discover how it can unlock the full potential of your business. Let’s collaborate and achieve success together!

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